Elif Atmaca is the Co-Founder & Designer of Toyi, a Turkey-based social enterprise that creates play experiences to spark children’s creativity and imagination. She designed the Toyi Creative Play Kit, which invites children to turn everyday objects into the toys of their dreams — with versatile parts like connectors, wheels, and joints, kids can transform bottles into robots, sticks into creatures, or cups into cars—developing creativity, problem-solving skills, and fine motor abilities along the way.

Recognized with international awards including the iF DESIGN AWARD, Parent’s Choice Gold Award, Independent Toy Award, and Play Creators Award. Elif focuses on design for children, children’s rights, child participation, and sustainable play, and she is passionate about making everyday life more playful and inspiring for children everywhere.