Dina Sherif co-founded Ahead of the Curve (ATC) in 2012 in response to the development challenges faced by the Arab region. Driven by the belief that a market-driven and financially viable approach is key to achieving sustainable development in the Arab World, Dina has forged an approach which demonstrates how sustainable private sector growth can generate decent employment opportunities, while social entrepreneurs can develop innovative and scalable solutions to longstanding challenges. ATC is a social business dedicated to promoting sustainable management practice, inclusive market growth and social innovation across the Arab World.