Tom Szaky, CEO and Founder of TerraCycle and Loop, is on a mission to eliminate the very idea of waste. Here he proposes that while consumer preferences determine demand, businesses and industry must create access to recycling programmes and steward redesign to drive change. This article is part of our 'Regenerate' channel, in partnership with 2N management.
As part of our 'Regenerate' channel, in partnership with 2N Management, we hone in on one of the main objectives in a circular economy - the drive to eliminate waste and pollution. We are inviting entrepreneurs working towards extending the lifespan of the products, materials and services they use, to share with their success stories and the barriers that still affect them whilst operating in a predominantly linear system. In this article, Tom Szaky, CEO and Founder of TerraCycle and Loop, articulates how multi-stakeholder partnerships are essential in driving action and innovation in the reuse space.