Alexander Gillett is the CEO of HowGood, an independent research company and SaaS data platform with the world’s largest database on food product sustainability. HowGood helps leading brands, retailers, suppliers and restaurants improve their environmental and social impact.

He is co-author of the Sustainable Markets Initiative (SMI) Agribusiness Task Force Global Action Plan. Launched by King Charles III, the SMI is a global private sector effort to accelerate the transition to a sustainable future.

As a member of WBCSD, OP2B, the Science-Based Targets Network and the World Economic Forum Global Innovators, Alexander serves as a trusted advisor to decision makers at leading food companies worldwide.