Claire Blanckenberg is an innovative thinker and an entrepreneur at heart. She has an ability to look at processes and products and see a simpler, better method of getting the job done. This was the case when Claire encountered the process of vegetable gardening at the age of 16 and subsequently she invented and patented a new process for planting seed known today as Reel Gardening. Claire went on to obtain her Masters in Architecture from the University of Pretoria and focused on the design and implementation of environmentally sustainable humane housing.

Claire established Reel Gardening as a business in 2009 in direct response to the requests from the communities she was serving in her Architectural capacity. Claire then founded Reel Life NPC in 2012 to enable and evaluate the implementation of sustainable food security ecosystems.