Having resigned as a business analyst, Fela started out as the Founder and Creative Director at SALUBATA. He has won numerous awards including the Forbes Fellowship 2018, the UBER/ Lagos Innovates pitch 2019, UUBO Black Friday Pitch Competition 2019, Africa 3535 Young Innovator in Africa Awards 2019, The British Council Prize for Entrepreneurship 2019, and the UK Government’s Department of International Trade (DIT) Hackathon, 2019. Has was also recently nominated as a World Economic Forum Global Shaper 2020, Business Person of the Year by The Entrepreneur Africa Awards 2019, and 100 Most Promising Startups in Africa by Africa Moves in 2019 and more.

SALUBATA’s mission is to produce the best quality shoes and wearable products that help people and planet.