Fida Kibbi

Fida Kibbi is the Vice President, Head of Marketing & Communications, Sustainability, and Corporate Responsibility at Ericsson Europe, Middle East & Africa. With over 20 years of experience, she is a seasoned executive known for her ability to craft and execute forward-looking marketing, communication, and sustainability strategies that drive business growth and deliver tangible impact.

Fida is deeply passionate about leveraging technology as a force for good, shaping transformative Sustainability and Corporate Responsibility (SCR) initiatives that align with Ericsson’s strategic ambitions. Her work underscores the importance of purpose-driven innovation, ensuring that business objectives are met while addressing critical societal and environmental challenges.

As a trusted advisor to senior executives, Fida has a proven track record of driving organisational change, enhancing brand equity, and designing integrated marketing and communication frameworks that support sales growth and stakeholder engagement. She is also highly skilled in executive speaker training, preparing leaders to excel in high-stakes scenarios such as crisis communication, major industry events, and media engagements. Her expertise ensures that executives can confidently deliver impactful messages that resonate with diverse audiences while safeguarding the organisation’s reputation during critical moments.

Her leadership has been instrumental in fostering a culture of inclusivity and innovation, with a particular focus on advancing women in leadership and creating pathways for a more diverse and equitable workplace.