Jim McClelland is the Founder and Managing Director at McClelland Media Ltd, a UK-based publishing house and home to the SustMeme brand of editorial titles and data resources, including the digital SustMeme Magazine. Jim is also the Founder and Brand Ambassador of SustMeme. As a media and events brand, SustMeme creates original sustainability-based content and shares stories ranging from weekly news and feature articles, via webinars and conference keynotes, to Top 500 global rankings.

With a Master’s degree in ‘The Word & the Visual Imagination’, Jim has amassed over 20 years’ experience in publishing, media and events. His publishing portfolio ranges from newspapers, through regional and national B2B and B2C periodicals, onto yearbooks and in-depth supplements and white papers. As a journalist, he has edited and writes regularly for special reports published in The Times and The Sunday Times, as well as creating branded content for the likes of Guardian Sustainable Business, Business Reporter (Daily Telegraph) and City AM, Business Insider, London Evening Standard and Metro. Highly active and engaged across social media, Jim is ranked in the Tom 3 Media Influencers in Sustainability worldwide.