Maroof is the Co-Founder and COO of Quit Genius, the world’s first digital clinic delivering a comprehensive Medication-Assisted Treatment programme for multiple addictions.

He is a medical doctor who graduated from Imperial College London with dual degrees in Medicine and Business Management. Maroof spent 4 years conducting academic research in the fields of neurology, behavioural change, digital health and smoking cessation. He has published multiple peer-reviews papers on these topics and also acts as a reviewer for JMIR.

Whilst training to become a doctor, Maroof saw the impact smoking had on the lives of the patients around him and wanted to make a difference. So together with his co-founders, they put on hold their clinical careers to pursue Quit Genius full-time.

When Maroof is not at the office, his an avid football player and fan. He also enjoys going to the gym and travelling around the world.