Fiona Ball is Group Director of the Bigger Picture at Sky, Europe’s leading media and communications company with 24 million customers, and part of the Comcast group. She is responsible for Sky’s sustainability strategy and performance, spearheading the group’s responsible business, social impact and cause-related strategy, marketing, plans and campaigns.
The Bigger Picture strategy focuses on three material issues – Young People, Environment and Communities, and under Fiona’s leadership, has delivered world-leading strategies and campaigns including Sky Zero, Sky Ocean Rescue, Sky Cares and Sky Academy Studios. Fiona was also responsible for Sky Rainforest Rescue, Sky’s six-year campaign and partnership with WWF.
Alongside this, Fiona is responsible for Sky’s environmental impact, through sustainability of its product and services, access services, responsible sourcing, child safety, stakeholder engagement and reporting, and maintaining Sky’s leadership position on climate change. Sky is committed to being Europe’s first net zero carbon entertainment company by 2030 and a Principal Partner and Media Partner of COP26.
