Fiona has over 15 years’ experience in leading global campaigns.
Starting her career at IMG in Florida working for tennis legend Chris Evert, Fiona then returned to the UK to manage SAP’s global sponsorship portfolio with a focus on F1, tennis and golf. Her next move saw her develop Westfield’s London 2012 commercial and operations strategy, alongside managing the overall Games sponsorship.
Before joining Sky, Fiona worked at XIX Entertainment, where she developed and managed the brand relationships and commercial interests of the world’s top sports stars, including David Beckham, Andy Murray, Sir Bradley Wiggins and Lewis Hamilton.
She joined Sky in 2014 to lead the company’s investment in cycling across the British Cycling partnership, Sky Ride and Team Sky, which saw over 1.6 million more people take up the sport regularly. In 2017, Fiona led Sky’s Group wide corporate and social purpose brand strategy as part of Sky’s Bigger Picture Team. The team’s Sky Ocean Rescue consumer campaign has reached awareness of over 45.8million people across Europe to date.