João Paulo Ferreira graduated in Electrical Engineering from the University of São Paulo (USP) and has an executive MBA from the University of Michigan, in the United States. João Paulo joined Natura in 2009 as Vice President of Operations and Logistics. Other roles at Natura included leading the International Operations and Sustainability areas. Since 2013, he worked as Commercial Vice President, overseeing Sales, Activation Marketing, CRM, New Channels and Commercial Innovation in the company’s Brazilian operation. In October 2016, he took over as CEO of Natura. Previously, he worked at Unilever for 20 years, where the last position he occupied was Vice President of Supply Chain.