Lisa MacCallum is Founder and Co-Creator of Inspired Companies, an organisation specialising in delivering competitive advantage and brand distinction through the pursuit of purpose. Inspired Companies was developed as a tangible framework and practical roadmap to accelerate big idea-led purpose transitions in mainstream business. The framework was developed and stress tested over several years with the support of high-level advisors and pioneering clients from diverse industries and markets. It has now been comprehensively published for leaders to access in the book Inspired INC.: Become a company the world will get behind. Lisa is an active advocate and public speaker for the urgency and competitive requirement of business today to pursue big ideas the world cares about and deliver in ways that protect the planet and inspire the best of humanity. A former Nike Inc Vice President in Nike’s commercial business, Lisa founded the global alliance Designedtomove to tackle global physical inactivity and led the Nike Foundation to launch the multi-award winning Girl Effect concept as Managing Director.