Matias Muchnick
Founder & CEO, NotCo
South America
 

Matias Muchnick is the Founder and CEO of NotCo, a technology company that is changing how humans eat by using artificial intelligence to develop plant-based versions of animal products. The company leverages its proprietary AI platform, Giuseppe, to analyse food on a molecular level and recreate the flavours and textures of traditional foods. Today, NotCo sells its primary offering, NotMayo, in more than 1,300 stores in Chile, Argentina and Brazil through partnerships with retail giants such as Walmart, Cencosud and Unimarc in Chile, as well as Pão de Açúcar in Brazil.

Matias is also the Co-Founder and former CFO of the Eggless Company, Chile’s first food company to develop and launch healthy plant-based foods in traditionally animal based categories. In addition, Matias is the Founder of Chooz, a gamified wellness Mobile App created to incentive and leverage healthy living by granting users with real prizes when accomplishing a given challenge in the categories of exercise, dieting, resting, relaxing.

Matias holds a BBA in Economics from the University of Chile, as well as Postgraduate degrees from the University of California at Berkeley, Harvard and Stanford.