Nathalia Arcuri is a journalist, finance specialist and founder of the world’s largest financial entertainment platform, Me Poupe!. Making it easier for people to understand difficult concepts involving finances and investments, her company helps over 20 million people each month to improve their financial life.
Nathalia believes that education is the first step for true financial freedom and her mission is to transform every debtor into an investor. She has won many awards and was the only Brazilian influencer to be invited to the World Economic Forum 2020, in Davos and in 2021 was named Young Leader by EF. She is the author of “Guia Prático Me Poupe! – 33 dias para mudar sua vida financeira” (“Practical Guide Me Poupe! – 33 ways to change your financial life”), launched in December 2020 and also the bestseller “Me Poupe! – 10 passos para nunca mais faltar dinheiro no seu bolso” (Me Poupe! – 10 steps to never run out of money again”) with over 500 thousand copies sold. In addition to being the director of content for the digital platforms of Me Poupe!, Nathalia runs the radio show Me Poupe 89! on Radio Rock. She has hosted a TV show focused on teaching finance and, recently, a YouTube Originals show called “Mulheres que Mudam o Mundo” (“Women who change the World”) in which she interviews female entrepreneurs. Nathalia´s company also received the Global Brand Awards 2021 for best and most innovative education platform in the world.