Nicole Vollebregt has been with the Adidas brand for 21 years, splitting her tenure between the Portland and Herzogenaurach HQ’s. After eight years in Portland Nicole moved to the Germany HQ in 2006 as the Global Head of Public Relations and to lead the creation of the Adi Dassler Fund – Adidas’ philanthropic arm. When the company created a Sport Style Division in 2008 she was tapped to lead the Brand Marketing team with a focus on launching Adidas Originals globally. In 2011 she took the helm of the Global Brand Marketing team overseeing both the Style and Sport Performance Divisions. In 2016, she became Adidas’ first ever Head of Women’s Business, bringing greater focus to the female consumer and building a plan for product, retail and activation to win her. Her latest endeavour is leading a new department called Global Purpose which provides strategic direction, messaging and programs around: Diversity and Inclusion – Internally and Externally; Breaking Barriers for Women and Girls; Athlete, Influencer and Employee Advocacy; Social Impact and Sustainability. Nicole proceeded to found We Are On Purpose in 2021 – a consultancy which brings innovation and bolder thinking to shape, reframe and solve complex problems.