Rashi Mittal Nair is a word‐of‐mouth marketing addict, that has spent the last 13 years obsessing over what really gets people talking and how brands can best leverage those insights. She’s also an avid believer of linking business success to real social impact. Having been a Specialist at Influencer Marketing for close to 5 years at Procter & Gamble, she was part of a series of International & National award winning work, (including 3 Cannes and 2 Stevies). She was also the head of the Corporate Social Responsibility program, Shiksha. WOOP (Women of Opinion), is a unique value exchange platform that helps women get rewards, brands get authentic word of mouth, and the country get additional funds for female education. It’s a triple‐win model that aims to make Marketing a force for Good. WOOP is a community of Women that are powered by technology and united by a cause.