Sarah Paiji Yoo
Co-Founder & CEO, Blueland

Sarah Paiji Yoo is Co-Founder and CEO at Blueland. She is on a mission to change conventional cleaning and personal care products to eliminate the need for single-use plastic packaging. Her goal is simple: make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable. Sarah’s products have helped to eliminate over 1 billion single-use plastic bottles from landfills and oceans since 2019. Blueland has been carbon neutral since 2020 and is Climate Neutral Certified as of 2021. They ship their products without water and packaging, to further reduce their carbon footprint.

Previously, Sarah was a Partner at LAUNCH, creating and operating new consumer businesses including M.Gemi, Rockets of Awesome and Follain. Prior to LAUNCH, was Co-Founder and CEO of Snapette, the largest mobile platform for local fashion shopping, which was sold to leading ecommerce platform PriceGrabber in 2013.