Dr. Shimrit Perkol-Finkel, Founder and CEO: 20 years of experience in the field of Marine Biology and Ecology in over 30 counties. Shimrit specializes in sustainable management of urban marine habitats and is considered an expert in eco-engineering of coastal and marine infrastructure. Shimrit has vast technical experience in design, development, evaluation, and monitoring of urban marine habitats, including conservation and enhancement at both species and habitat levels. Dr. Perkol-Finkel has led several large-scale and long-term projects like the EU funded MarUrbe project in Italy, and a waterfront enhancement scheme in Brooklyn Bridge Park NY. Shimrit serves as an ecological advisor for Israel’s marine spatial planning program, was one of the advisors for NY Metropolitan Waterfront Alliance’s Waterfront Edge Design Guidelines program and was involved in the ecological design of the federally funded “Living Breakwaters” SCAPE Team Project. Shimrit was selected as a 2018 We Empower awardee for her achievements in advancing UN Sustainable Development Goals, representing UN region Western Europe and Other including North America. In 2019 she was awarded the prestigious EU Women Innovators award, and was noted as one of Fast Company’s 2019 top 100 Most Creative People in Business.