Simone Ponce is the Founder & CEO of Bee2Be, a socio-environmental startup that is harnessing the power of bees to drive sustainable solutions for businesses, communities and the environment. The company focuses on enhancing crop yields through expert-managed pollination services while delivering customised sustainability solutions that restore ecosystems and create positive environmental and social impact for corporations. Additionally, Bee2Be produces and exports sustainably sourced honey, propolis and other bee-derived products, partnering with D2C brands to generate social impact.

With a strong business background from roles Uber and Prudential, Simone has founded two impact-driven startups and she serves as a G100 BR Food Innovation leader, committed to advancing gender equality and social responsibility.