Toni Petersson has been the CEO of oat milk producer, Oatly, for almost six years. He believes Oatly can contribute to society by helping people upgrade their lives without taxing the health of the planet. Toni is a born entrepreneur and worked with his brother to build the renowned ‘Izakaya Koi’ a restaurant and lifestyle concept business in Malmo, which capitalised on their Japanese heritage. The brothers went on to launch a nightclub and a café, as well as Koi Living, a clothing and interiors company, and started more than 10 companies before taking a 5-year break. During this period, he travelled and spent two years in Costa Rica together with his family (wife, son and daughter). His experience in taking brands from concept to fruition has been invaluable in developing the Oatly brand.