Max Dubiel Co-founded Redemption Roasters in 2016 with Ted Rosner after they were approached by the Ministry of Justice about setting up a roastery in a prison to train residents and reduce reoffending rates. With ten coffee shops across London, a roastery in HMP The Mount and barista and technician training academies in HMP Pentonville and HMP Highdown, Redemption Roasters is on a mission to reduce reoffending through coffee.

Max oversees the coffee, wholesale and impact teams, working closely with these departments to further the scale of Redemption’s impact and increase sales. He led the recent fundraise in 2024 securing investment from Macquarie, Rothschild & Co and Barrow Cadbury trust.