Ajaita Shah is the Founder & CEO of Frontier Markets, India’s premiere rural-assisted social commerce platform. With over 18 years of expertise, she champions women economic development, clean energy, and financial inclusion. Under her leadership, Frontier Markets connects over a million women customers to impactful solutions across thousands of villages.
Ajaita’s transformative initiative “She-Leads Bharat” aims to uplift 1 million women entrepreneurs and serve 100 million rural households by 2030. Her outstanding contributions have earned her prestigious awards like Schwab Social Entrepreneur of the Year, Forbes 30 Under 30, Women Transforms India Award, National Startup Award 2022, CNBC’s Women Entrepreneur of the Year and more. Ajaita’s speaking engagements at top global forums, board roles, and involvement in impactful funds showcase her commitment to driving positive change.