Judith Häberli is the Co-Founder and CEO of Urban Connect, an innovative provider of smart urban mobility solutions. As a purpose-driven entrepreneur, Judith is committed to reducing traffic congestion and air pollution using state-of-the-art technology. Urban Connect provides Swiss companies with premium e-bikes, intelligent app-based reservations and CO2 logging software. Urban Connect also offers marketing consulting to enable firms to promote a forward-looking image and improve employee satisfaction with evidence-based sustainability targets. Judith is also an Advisory Board Member for the Institute of Mobility at the University of St.Gallen.