Mark Evans is the Managing Director of Marketing and Digital for Direct Line Group, leading brand transformation at one of the UK’s largest insurance companies. Beginning his career at Mars 23 years ago, Mark has dedicated his commercial expertise to shaping customer-centric marketing strategies for leading companies, including 118118 and HSBC. Prioritising investment in technology that increased customer engagement, Mark was awarded Marketing Leader of the Year in 2018 by the Marketing Society. Mark is also the Founder of the Sprintathon, a sports event which has raised over £100,000 for Stand Up to Cancer.
Marketing Director, Direct Line