Patricia Ithau
CEO & Executive Director, WPP-Scangroup

Patricia is the CEO of WPP-Scangroup PLC, the largest marketing and communication group operating in sub- Saharan Africa using a multi-agency and a multiple discipline model across the  region. The group aims to push new frontiers as Africa’s leading marketing and communication group through culture-centric innovation, creativity and collaboration. 

She is passionate about creating opportunities that improve people’s lives. Her love for identifying enduring consumer and commercial insights to support the development of brands  and grow businesses was actualised in a career spanning 25 years across three global companies namely Unilever, Diageo/EABL and L’Oreal. In the last 8 years of that career, her focus was on setting up new organisation and opening new frontiers as Managing Director for Uganda Breweries Ltd, then Managing director for EABL International, and finally her last role setting up L’Oreal  East Africa, subsidiary of the Global multinational, as its inaugural Managing Director.

She pivoted her passion for transforming lives to drive scaling and transformation of SME’s, the largest job creation sector, in all emerging economies as the Regional Director for the Stanford Institute for Innovation in Developing Economies – Seed. Here she helped build a network of  like-minded individuals from Silicon Valley-to sub-Saharan Africa to address regional challenges such as leadership, strategy, value-chain innovation to create sustainable business entities  through the year-long Stanford Transformational Programme for local business leaders.  

Patricia sits on the Boards of; ABSA Bank Kenya Ltd, the British Chamber of Commerce and  Industry, Jambojet Ltd and Vivo Fashion Group Ltd. She brings to life her enduring desire to  connect corporate business with social sustainability investment, as a Trustee on the Boards of  the Vodafone Foundation, UK and the M-Pesa Foundation Ltd.