Paul Armstrong is the Founder of HERE/FORTH, an advisory service helping business leaders decide how to best use rapidly changing and emerging technologies. He is also the author of ‘Disruptive Technologies; Understand, Evaluate and Respond’, which contained the framework that became the TBD Conference [Technology. Behaviour. Data.] which is ranked as one of the top 50 global technology conferences. Paul also writes for outlets such as Cool Hunting, Courier and others.