Wendy Martin
Chief Commercial Officer, For Good Causes UK

Wendy Martin is the Founding Director and Chief Marketing Officer at For Good Causes UK, a fin-tech service that enables consumers to easily donate to charity and brands to build loyalty with their customers. Supporting over 17,000 charities and partnering with brands, retailers and gift card providers, For Good Causes aims to activate £7bn of unused loyalty points by creating a new currency for charitable giving. Wendy contributes 28 years of experience at Visa, exploring innovative ways to transform accountable online payments.