Wendy Martin
Co-Founder, Counter Culture Store

Wendy Martin is the Founding Director and former Chief Marketing Officer at For Good Causes UK, a FinTech service that enables consumers to easily donate to charity and brands to build loyalty with their customers. Supporting over 17,000 charities and partnering with brands, retailers and gift card providers, For Good Causes aims to activate £7 billion of unused loyalty points by creating a new currency for charitable giving. Wendy contributes 28 years of experience at Visa, exploring innovative ways to transform accountable online payments. Wendy is also the Co-Founder Counter Culture Store, a new beauty marketplace on a mission to make it easier for consumers to discover and shop for sustainable and ethical beauty products.